Joint Advisory Group

Joint Advisory Group is a boutique consultancy company that seeks to solve our clients problems before they know they exist. We take a decentralized approach to our client engagements. Meaning whatever your problem might be, we have the expertise to solve it. Our mission is to help our clients discover their unknown unknowns.

Main Practice Areas

Business Strategy/Development

Strategic analysis of internal and external opportunities, including new markets, clients, revenue channels and partnerships.

New Market Analysis

Quantitative/Qualitative analysis of potential market segments, demographics, risks, economics, and potential value.

Brand Strategy

Assess and analyze brand positioning, messaging and performance. Forging a strong connection between overall business strategy and brand.

Operational Efficiency

Analysis of internal operations for redundancies, streamlining processes, SOP creation and overall team effectiveness.

RECENT PROJECTS

Pure Life Carbon

Pure Life Carbon was founded with the intent to help feed a growing global population, while reducing Greenhouse Gas emissions, waste, and agricultural pollution. We are committed to improving modern farming practices while protecting the environment.

Pure Life Carbon Banner.
Pure Life Carbon Banner.
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Closure Liability Management

Closure is an oil and gas technologies organization that is building an "engineer in a box" technology platform. The platform has been designed to reduce manual engineering hours associated with abandoning and rehabilitating inactive oil wells.

Closure Liability Management, a oil and gas technology company.
Closure Liability Management, a oil and gas technology company.
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Report on Psychedelics

Report on Psychedelics is a media company dedicated to the advancement of the understanding of psychedelics as a business. They are one of the few companies in the industry purely dedicated to unbiased reporting in the psychedelics space.

Report on Psychedelics, a media company bringing news and research from the world of psychs.
Report on Psychedelics, a media company bringing news and research from the world of psychs.
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FluroTech

FluroTech is a scientific testing organization focused on cannabis and viral testing. Their in-house potency testing system for cannabis has helped save time and money for growers across North America.

Flurotech or Flurotest, specializing in the detection of molecules through spectroscopy.
Flurotech or Flurotest, specializing in the detection of molecules through spectroscopy.
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Pure Life Carbon

Pure Life Carbon was founded with the intent to help feed a growing global population, while reducing Greenhouse Gas emissions, waste, and agricultural pollution. We are committed to improving modern farming practices while protecting the environment.

Pure Life Carbon Banner.
Work Image

Closure Liability Management

Clsoure is an oil and gas technologies organization that is building an "engineer in a box" technology platform. The platform has been designed to reduce manual engineering hours associated with abandoning and rehabilitating inactive oil wells.

Closure Liability Management, a oil and gas technology company.
Work Image

Report on Psychedelics

Report on Psychedelics is a media company dedicated to the advancement of the understanding of psychedelics as a business. They are one of the few companies in the industry purely dedicated to unbiased reporting in the psychedelics space.

Report on Psychedelics, a media company bringing news and research from the world of psychs.
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DATE:
JUNE 2021
CLIENT:
PULSE
TYPE:
BRAND IDENTITY
VIEW ON BEHANCE
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FluroTech

FluroTech is a scientific testing organization focused on cannabis and viral testing. Their in-house potency testing system for cannabis has helped save time and money for growers across North America.

Flurotech or Flurotest, specializing in the detection of molecules through spectroscopy.
Work Image
DATE:
JUNE 2021
CLIENT:
PULSE
TYPE:
BRAND IDENTITY
VIEW ON BEHANCE
Icon

Current Projects:

Pure Life Carbon

Pure Life Carbon was founded with the intent to help feed a growing global population, while reducing Greenhouse Gas emissions, waste, and agricultural pollution. We are committed to improving modern farming practices while protecting the environment.

Project Highlights: 
-Acting as facilitator between PLC and Branding/Marketing Agencies.
-Responsible for development of brand messaging and revenue channels.
-Market analysis for brand positioning.

Closure Liability Management

Closure is an oil and gas technologies organization that is building an "engineer in a box" technology platform. The platform has been designed to reduce manual engineering hours associated with abandoning and rehabilitating inactive oil wells.

Project Highlights:
-Found over $2M in funding for development of technology platform.
-Created organizational roadmap, converting main focus from operations to building technology solutions.
-Developed SOP's and Customer Management processes.

Report on Psychedelics

Report on Psychedelics is a media company dedicated to the advancement of the understanding of psychedelics as a business. They are one of the few companies in the industry purely dedicated to unbiased reporting in the psychedelics space.

Project Highlights:
-Increased reach to 10,000k unique impressions per week
-Tripled monthly revenue.

FluroTech

FluroTech is a scientific testing organization focused on cannabis and viral testing. Their in-house potency testing system for cannabis has helped save time and money for growers across North America.

Project Highlights: 
- Created rental program that boosted projected revenue by 200%.
- Created Canadian sales strategy, over $1M in sales in 1 year.
-Helped Flurotech win Calgary startup of the year 2019.

Testimonials

I’ve engaged Eric and Joint Advisory Group on various projects, specifically in the tech and cannabis space. Eric delivers best practices, insightful advice and most importantly , gives work 100% effort and understands how to manage client expectations. My team and I have benefited from and have been very impressed with his expertise, ability to break down complex issues and offer solutions as well as facilitate strategic relationships. Eric’s candid personality makes him a total pleasure to work with, his expertise and work ethic make him an asset to any organization. I look forward to continuing to work with Eric and Joint Advisory Group going forward.

This is a photo of Andra Enescu
Andra Enescu
Founder & CEO, Champagne Capital Advisory Inc.

Through Eric's guidance I quickly pivoted from corporate oil and gas into a full-time consulting practice with a focus on clean-tech and software development. Eric openly shared his knowledge specific to building his business and offered his time to support the ebb and flow of consulting work. When I was strapped for capacity, he was able to efficiently pick-up an Indigenous equity participation in renewables research project and deliver the results I needed in a short timeframe.

This is a photo of Alexandria Shrake
Alexandria Shrake
Founder of 114 Degrees West Inc.

Eric is not only an intelligent professional, he's also engaging as a person.  He takes a keen interest in his clients and is passionate about his work. I got to know Eric as the organizer and moderator of some very successful industry events and we have become friends since that time. He's a leader, he isn't afraid to propose new ideas and his entrepreneurial spirit is invigorating.

This is a photo of Nick Kuzyk
Nick Kuzyk
Principal of Meadowbank Strategic Partners Inc
This is a photo of Eric Entz, founder of Joint Advisory Group

I'm Eric Entz, a business strategist and the president of Joint Advisory Group. I have made my professional mission to solve organizational "unknown unknowns". Joint Advisory Group started as a way to better help my clients by narrowing the the consulting experience. It evolved into a bench of consultants with me acting as the primary point of contact for engagement. Our roster of consultants have handled projects in dozens of different industries  for all different manner of business units. We bring consistent and actionable results to our clients.

Recent Clients—
  • Closure
    Strategic Consulting
  • Pure Life Carbon
    Sales Strategy and Branding
  • Quadz Cannabis
    Operational Strategy
  • FluroTech
    Sales Strategy and Management
  • Report on Psychedelics
    ‍‍Corporate Development
my Expertise-
  • Corporate Development
  • Design Thinking
  • Client/Partner Facilitation
  • Brand Strategy
  • Grant Writing
  • UX Research
  • Sales Strategy
  • Data Analysis
  • New Market Analysis
other fun things-
  • Featured as a Calgary Power Player in The Peak Media
  • Won Flurotech startup of the year in 2019

Get In Touch:
Phone: (226)929-4056

email: eric@jointadvisorygroup.ca